Can YOU guess why this picture of Miss Bikini Ireland went VIRAL?

HINT: It's not just because she's half naked.

This picture of Miss Bikini Ireland has gone viral - but can you see why?

When the organisers of Miss Bikini Ireland were putting together their plan for this year's photo shoot, they probably didn't bargain on having millions of people sharing their pictures for an other reason than the obvious.

There's something slightly off about this image of Miss Bikini Ireland model Ana Pavel, and it isn't just the fact the snap is meant to be in support of breast cancer. 

Miss Bikini Ireland model Ana Pavel distracted a cyclist, who then fell over

You might be drawn to the skin-baring blonde at first, but if your eye manages to wander to the right - you may notice a very ill-timed bike accident in the background. 

"This is 100 per cent, the greatest photo ever for so many reasons," Daniella Moyles on Twitter said. 

Oops: The cyclist was distracted and fell over after seeing Miss Bikini Ireland

The provocative picture was taken in Dublin yesterday as Miss Bikini Ireland contestants got together to pose topless, apparently in support of Breast Cancer Awareness month. 

Most likely distracted by the eye-catching sight, the poor cyclist has taken a tumble on the tram tracks - just as one is fast-approaching in the background. 
The snap has been shared online hundreds of thousands of times, with users of Facebook and Twitter finding the picture simply hilarious. 

The girls looked like they were having fun supporting a charity

One user said: "The shame of being yer one who fell off her bike when that model was topless on Harcourt Street hahahaha."
Another added: "Miss bikini Ireland was doing some publicity for breast cancer awareness. The cyclist was a bit distracted."
Breast Cancer Awareness? Fair to say the snap would be more effective in a road safety campaign.