Kate Middleton Wears Her Favorite Blue Missoni Coat to Open Charity Shop

Middleton chose her favorite blue M Missoni coat to open a charity shop in Norfolk, England, on Friday, March 18.

A royal favorite! Kate Middleton slipped into her favorite blue M Missoni coat to open a brand-new EACH charity shop on Holt, Norfolk, England, on Friday, March 18.

The Duchess of Cambridge, 34, looked lovely in the cerulean tweed topper with frayed details — a piece she has chosen on multiple occasions. She wore it for tea with the queen in March 2012, during the Diamond Jubilee in June 2012 and for a wedding in March 2014.

Middleton has worn this coat in March 2012, June 2012 and March 2014 (from left).

The mom of Prince George, 2, and Princess Charlotte, 10 months, teamed the coat with a periwinkle dress and pointed-toe navy pumps. She finished the ensemble with her signature bouncy blowout, with her long bangs hidden tucked behind her ears.

Middleton was on hand to cut the ribbon at the newest thrift shop — one of 21 — benefiting EACH, which cares for children and young people with life-threatening conditions and supports their families. The royal also served as the shop's first customer. (She bought a book for George.)

Middleton greets children outside of the Charity Shop.

"We are delighted the Duchess of Cambridge will be taking the time to help us celebrate the opening of our new shop in the beautiful town of Holt," Tracy Rennie, the EACH Director of Care, said of the royal patron. "We’re really looking forward to becoming an integral part of the town's thriving and friendly community, and are confident local residents will help us make the shop a great success."